APEDA collaboration with Himachal Pradesh Horticultural Produce Marketing and Processing Corporation Ltd (HPMC) exported first consignment consisting of five unique varieties of apples – Royal Delicious, Dark Baron Gala, Scarlet Spur, Red Velox & Golden Delicious to Bahrain on 13/08/2021.
The apples are sourced from the farmers of Himachal Pradesh and exported by APEDA registered DM Enterprises. The apples will be showcased at the apple promotion programme organized by leading retailer – Al Jajira group commencing from 15th August, 2021 which also commences 75th year of India’s independence celebration on theme – Bharat Ki Azadi Ka Amrit Mahotsav.
The apple promotion programme is also being organized for familiarizing consumers in Bahrain about varieties of apples in India. This comes at a time when India has been expanding its footprint of mango exports to the newer countries, notwithstanding logistical challenges posed by COVID19 pandemic.
