KFC India announced the launch of the Bengaluru edition of its India Sahyog program. Hugely impacted by the ongoing Covid-19 pandemic and the repeated lockdowns thereon, small restaurants and local food joints are the worst hit, as they struggle to continue operations. With an aim to handhold such businesses and help them overcome the impact of the pandemic, KFC India launched their India Sahyog program, in association with the Food Safety and Standards Authority of India (FSSAI) and National Restaurant Association of India (NRAI). The brand announced the launch of the Bengaluru edition with a pledge to support 100 small restaurants and local eateries in the city. The program overall aims to support 500 restaurants across the country by 2022, starting with Bengaluru, Delhi, and Hyderabad.
Speaking of the brand playing its part and extending a helping hand, Samir Menon, Managing Director, KFC India, said, “KFC’s India Sahyog program takes forward the brand’s global commitment to lend entrepreneurial support to small food business owners. As a leading QSR brand growing not only in India, but also with India, we view it as our responsibility to empower local businesses that form an integral part of the restaurant industry in India. Since the launch of the program, we have worked towards addressing key concerns faced by the industry as food safety & hygiene, profitability, enhancing food delivery operations & customer experience. Our aim is to extend these trainings and learnings to 500 local food businesses across the country thereby providing an impetus to the growth of the restaurant industry in India.”