Unilever, which has 75,000 products including Magnum ice-cream, Pot Noodle, Marmite and Hellmann’s mayonnaise, said that the carbon footprint of 30,000 of these products would be measured within six months, with carbon footprint labels on a select range by the end of 2021.
The labels will be piloted on up to two dozen products in Europe or North America and could adorn packaging in UK supermarkets by the end of 2022. Unilever said it plans to badge its entire product range over the next two to five years and also floated the idea of supermarkets creating “carbon-neutral or carbon-friendly” aisles, just like they have ”vegetarian aisles”, to help consumers make greener choices.
It is the first move by a global player to introduce carbon footprint labelling and could shake up supply chains in the food and drinks industry, causing other companies to fall in line or accelerate their plans. It comes as Boris Johnson’s food tsar, Henry Dimbleby, recommended a move towards consistent labelling that shows the environmental impact of products. The National Food Strategy, said the Food Standards Agency should work with government and industry bodies to “develop a harmonized and consistent food-labelling system”.
It said: “Creating a simple and consistent method of labelling would ensure that all shops and manufacturers give us the same kind of information about our food. Having to record information about the environmental impact of food production could also influence the way that manufacturers make their products.”
Marks & Spencer and Costa Coffee agreed to pilot an “eco-score traffic light-style” label on select own-brand products from September. The label, developed by scientists at the University of Oxford and launched by the non-profit group Foundation Earth, will be graded into tiers marked A to G and colour-coded – green for the most environmentally friendly and red the least. It will involve 13 brands, including meat brand Naked, and they hope to follow up the pilot by expanding into Europe next year.
Previously carbon footprint labels have been used only by plant-based companies, such as Quorn Foods and Oatly.
Marc Engel, Unilever’s global head of supply chain, said: “We are halfway to ‘knowing’ what the carbon footprint of our product range is and we think now is the moment to begin ‘showing’. Our market research shows that younger consumers especially are very impacted by climate change and are keen to use their buying behaviour to send a message. We intend to roll out carbon labels on our entire product range over the next two to five years and believe it will transform not only the actions of consumers, but of the thousands of businesses in our supply chain as well.”
Unilever’s move was welcomed by the government as well as early adopters. A spokesperson for the Department for Environment, Food and Rural Affairs said: “We support Unilever’s ambitions to include carbon labelling on its products to help consumers in the fight against climate change.”
