Homegrown food technology startup Hoow Foods, which recently announced a $3 million Pre-Series A round, has launched a new subsidiary. Hegg Foods will focus on developing novel sustainable food products that meet growing consumer demand for healthier plant-based alternatives.
The alternative protein market, Hegg Foods aims to feed the growing local and regional population in a healthy yet sustainable way and connect the two important needs of the food industry.
Hegg Foods is launching its eponymous HEGG brand, initially offering a new healthy plant-based “egg” product. The plant-based product not only reduces the carbon footprint and land use for egg production, it is also free of hazardous ingredients such as growth hormones and antibiotics. In addition, HEGG is significantly lower in fat and free of cholesterol compared to a real egg. It not only revolutionize Western products such as scrambled eggs and omelettes, but also focus on Asian cuisines and be applicable.
Hegg Foods also recently secured an angel investment and intends to further expand its R&D capabilities with this round. The company is currently planning its pilot-scale production and working on plans to commercialize HEGG by the first half of 2022. John Cheng, director of Innovate 360 and strategic investor in HEGG Foods, says: “We are confident in Hegg’s vision to contribute to global food security, starting with Singapore, by reducing the problems caused by farm egg supply chain disruptions. More importantly, Hegg Foods has shown strong potential for scaled commercialization and we are pleased to be working with them from the beginning.”